Tag Archives: event marketing

The Ring


Our first production!

Script by Iyann
Directed by Dannie
Filmed by Iyann
Main Cast: Hellen
Special Appearance: Scott
Guest Appearance: Christina and Jamie with Union Jack!

Kindly please go YouTube for comments.

Check out more for behind the scene in the blooper reel


ROM–An Inspiring Venue for Site Visit


It is the end of my first semester in Seneca, and I enjoyed all our classmates’ excellent presentations of the final project analyzing the venue they observed for an event. This assignment gave us a good opportunity to contact potential employer as well as build up venue resources for our future reference.

During the course of Behind the Scenes, we had a lot of chances going out for site visit and learnt how to make use of different venues from industry professionals. After the final project presentations, I would like to choose Royal Ontario Museum for next year’s site visit. There are many up-scale events held here and at the same time, ROM is the world’s leading museum combined with history and culture. It offers places to different gatherings from intimate dinner to large-scale gala reception. With a lot of important events held here, we can get a truer picture on how these activities happened from the site visit.


Friday Night Live ad from ROM website

On Nov 27th, 2013, I volunteered for CANFAR in ROM, and had a great experience there to observe how they planned and prepared for the twilight party and after party. The activities behind the scenes inspired me so much, however, since I had to support in another venue, it was a pity that I could not tour around in ROM. I strongly recommend our program coordinator to arrange ROM for next year’s site visit. It is a great inspiration for this program.


CANFAR BSE twilight party in ROM

Volunteering at Scotiabank Waterfront Marathon


It was my first time to do a volunteer job in such a big event, an unmissable event involved over 24,000 runners, nearly 3 thousand volunteers, and raised 3.2 million dollars for local charities! As an event marketing student, I gain precious on-site experience and learned a lot through 2 positions I volunteered for the marathon.

The first job I did was packet pick-up in Direct Energy Centre on Friday prior to the run day. Most of us were assigned this position since 24,000 runners came on Friday and Saturday for their packet on race day, so it was a huge workload. We arrived early that day, and before started our work I just looked around and found that there was still a press conference and expo held there, which was a great opportunity to experience the conference as well. Sports vendors could display their products to the target consumers, the group of people love sports and engage in it. It is not only a good chance to sell, but also an effective way for brand promotion.


Press Conference, photo credit to Olga


Expo, photo credit to Olga

Our job started sharp at 11, we were at the front line to greet the athletes, and handed out packets according to their bid numbers. Though the line-ups were long in the morning, things were arranged orderly that we could pick up fast and smoothly.  The high school students were also part of our important partners, they prepared for the athletes’’ bags and gave us quick response on what we need. We had to follow some rules when giving out the packets and experienced problems, our tent manager solved it in a grace and calm manner. Most people we met were nice though some were indifferent or complaining with problems, but it was part of our job to keep courteous in any situation.


Everybody’s busy for the packet pick-up, photo credit to Olga

My second position was media check-in on Sunday race day. It was a chilly day and we have to get there at 6 in dark, but fortunately the sun came out later in the morning that gave us warmth and we didn’t have to stay outside in rainy days as expected. Working for media check-in was more like a security job actually. In case that too many media reporters thronged at the finish line, there were three media areas with specific pass. Our job was to separate them into different areas and stopped public accessing to the blocked area. I assumed it was an easy position and seemed there were not so many people for the media area. However, I was totally wrong and never expected what happened in the following.

Camera 360

It was a chilly early morning

After the marathon started, more and more people came to the blocked area for media only, because it was an important access to cross the street to the opposite shopping malls or office buildings. Our tent managers just gave us instruction that do not let anyone without pass access to the area and ask them to go to help desk. Nonetheless, it seemed that there was no clear guidance on the road block, and some of them angrily shouted at us because they were in a hurry for their appointment or not satisfied that no notification of this and could not find their way out. At the very beginning, we didn’t know how to guide them and just told them to help desk. But It didn’t work well and even caused more anger and complaints because there were long line-ups on the help desk already or the “ask me” volunteers directed wrong information.  Later the situation got better when we figured out how to guide the public out the square and just repeated this again and again.


Guarding at the entrance of blocked off area, photo credit to Iyan

Though my job on race day was tiring and thankless, I did understand the inconvenience it caused for the public and most of the shouting was not for us but for their dissatisfaction on the organizations. I still appreciated this precious chance at least I saw the importance of volunteer management and negative impact if you fail to well organize an event. Two madams just said they would cut off all the business with Scotiabank, which is really bad for company image.

Nevertheless the marathon was a successful event despite some flaws, attracting worldwide athletes and several records were broken. Many of the runners were family members, for them it’s an unforgettable family time. I also saw some dressed in funny costumes to enjoy themselves. I like seeing people’s smiling faces at the finish line and witnessing such excited moment. I helped take pictures for them and I could feel how thrilled they were when they got their medals. They kissed, they hugged, they cheered! It was not just a sport event, but also a moment to show our perseverance and share joy with families and friends.


People waiting for the first runner at the finish line

Finally I learned CPR/First Aid


When I was at school, every time I saw somebody was doing CPR to rescue people on TV, I always thought that why we did not learn such basic amazing skill. So when I knew that we would take the First Aid course, I was so excited and looking forward to it though I was a little bit confused why CPR/First Aid certification is part of our EVM program. Anyway, finally I learned it and realized the importance for our program.


I spent all my strength to save him

 Jesus Gomes, the instructor of our first aid course, is really a funny guy to catch all our attention, not only for his “outstanding” accent but also for his excellent performance on teaching, which made me feel that I was having an acting class. I could not get the “Peter Peter” song out of my mind that whole night. Frankly speaking, I spent most of my time on guessing what he said by looking into the manual in combination of his body language. After Jesus’s explanation, we all took turns to practice on a mannequin. Though it was not real, it still took my full energy to save him in two minute, repeating cycles of 30 compression and 2 breaths. Doing CPR is such a tiring thing that I finally realize. Besides CPR, I also learned how to use AED machine, different treating methods for different bleedings, identifying breathing and heart diseases, basic skills for health care, especially what to do when choking happens, a very common situation that everybody may have experienced. However, it seems that no matter in what kind of situation, it always ends up with calling 911, another number that haunted me after class.


Jesus was showing how to check the person before doing CPR


everybody was practising so hard, haha

Many thanks to Jesus, this meaningful course corrects my deficiencies of first aid as well as fills my regret for not learning it during school time. All my dear friends, I have CPR/First Aid Certification now, turn to me for help if you are in need, however, hope nobody needs my assistance. 

Expectations on EVM Program


Before I came to Canada, I had been sick of my previous job though everybody thought it was a promising one-high income, relaxing environment and lovely colleagues. However, I was losing passion on it and everything moved in the opposite direction. It’s the first time I felt lost about my future, and for sure I wanted to change a more creative job, exactly a career that I can enjoy and dedicate myself to. Immigrating to Canada is a critical turning point in my life though things have never been easy to start a whole new life in an unfamiliar country, especially in such non-native environment, but it really gives me a chance and courage to restart myself.

During my past job, I had chance to assist marketing department to organize different education and immigration expos, which made me feel satisfied when the events were well organized and successfully appealing to customers. By doing a lot of research and comparison, I chose Seneca because of its diversity and partnerships with industry leaders, giving us more interaction with potential employers and practical hands-on experience. But the most attraction was I found my career inside-Event Marketing, a field that I tried to engage but failed due to my lack of experience and background, particularly it is specialized in sports, entertainment and arts. I like traveling, music and visiting arts exhibitions, and always dream of being involved in these events planning. I followed a weibo (a social media similar to twitter in China) called Canadian Life Express and found there are many kinds of festival on arts, culture and music held across Canada every month. Since Canada is a multi-cultural country that my dream job is to be a cultural event organizer, promoting different countries’ music, arts and cultures in this melting pot.

Indeed I have high hope for the EVM program and the orientation week performance actually exceeded my expectation as well as ascertained my confidence in Seneca’s study. I never thought that we would go directly meet our potential employers and share their successful experience at the very beginning. I really appreciate this practice-oriented course, which brings us more into the actual circumstances and build up our social network in advance. I am always prepared for all challenges, though I know there must be more difficulties ahead. I hope I can arm myself with knowledge and practice through this program and find a relevant job to start my new career. 

Imagelovely class photo by Chris Bacchus