When I heard that we were going to Steam Whistle for site visit, I was curious about what differentiate it from Distillery District cuz in my perception Steam Whistle may be another cultural or tourist spot transformed from an old brewing factory. Then I searched its website for more information before the tour and found that it was totally more than that. Situated in historic John St. Roundhouse, Steam Whistle is a present world class beer producer with a green brand image, inspiring starting story as well as providing brewery tours for visitors. I was looking forward to this interesting place.
the historic John St. Roundhouse
Standing on the foot of CN Tower, the huge green vat caught our eyes. Surrounded by many railways and locomotives the vintage Roundhouse reminded me my childhood life playing in my parents’ factory, a similar plant with exposed red brick and multi-paned windows. Stepping into the entrance, the stunning green logo of Steam Whistle turned up and hit us. Before the tour, we were offered to taste the beer at the counter, which was very nice even though I am not a beer lover.
You can enjoy the amazing view of CN Tower at the Brewery
Natural Ingredients in the beer
First we were ushered to the Gallery, a pretty ideal venue for art exhibition and small cocktail reception. We saw a green bicycle representing their green image at a corner and many historic photos about the plant and the company on the wall. Broken up into 2 two groups, our tour guide Tyler led us to the second floor and made a brief introduction about the beer story. It is also a new venue called Mezzanine Room enclosed in glass windows that we could enjoyed all the views of Toronto skyline, Roundhouse, Gallery and Hall below. I love this place, cozy and home-like. Then he brought us down the Hall, the major event place with 30 feet height of the brewery, which is spacious enough to accommodate 500 people and versatile in holding different kinds of events, especially the outdoor patio can be an excellent expansive place to enjoy the view of CN tower. There is a packaging line beside the hall and Tyler brought out some fresh produced beers for us; the retro green bottle is very cute and distinctively designed. Tyler was a really humorous and kind person; we just followed him to go through the whole production lines and got a lively tour on how the beer is made. After the tour an introduction about the company and different events held in the venues was delivered.
Greens are everywhere
Cozy Mezzanine Room
The hall, a versatile event place
The whole trip was informative as well as inspiring. I got a clear idea on versatile functions of the venue and how different events went through with facilities. I was deeply impressed by its Green brand image, though they do not spend too much on mass advertising, their dedication on green, home delivery, vintage style and indie event sponsorship make them unique and stand out among fierce competition in a steady development.
When I was at school, every time I saw somebody was doing CPR to rescue people on TV, I always thought that why we did not learn such basic amazing skill. So when I knew that we would take the First Aid course, I was so excited and looking forward to it though I was a little bit confused why CPR/First Aid certification is part of our EVM program. Anyway, finally I learned it and realized the importance for our program.
I spent all my strength to save him
Jesus Gomes, the instructor of our first aid course, is really a funny guy to catch all our attention, not only for his “outstanding” accent but also for his excellent performance on teaching, which made me feel that I was having an acting class. I could not get the “Peter Peter” song out of my mind that whole night. Frankly speaking, I spent most of my time on guessing what he said by looking into the manual in combination of his body language. After Jesus’s explanation, we all took turns to practice on a mannequin. Though it was not real, it still took my full energy to save him in two minute, repeating cycles of 30 compression and 2 breaths. Doing CPR is such a tiring thing that I finally realize. Besides CPR, I also learned how to use AED machine, different treating methods for different bleedings, identifying breathing and heart diseases, basic skills for health care, especially what to do when choking happens, a very common situation that everybody may have experienced. However, it seems that no matter in what kind of situation, it always ends up with calling 911, another number that haunted me after class.
Jesus was showing how to check the person before doing CPR
everybody was practising so hard, haha
Many thanks to Jesus, this meaningful course corrects my deficiencies of first aid as well as fills my regret for not learning it during school time. All my dear friends, I have CPR/First Aid Certification now, turn to me for help if you are in need, however, hope nobody needs my assistance.
Though the orientation week was stimulating, I want to share my views on my first taste of Canada’s event. On the Labor Day weekend, I visited an art festival in Distillery Historic District, the first event I enjoyed in Canada. It was a summer art show presenting painting, photography, sculpture, fine craft, jewelry, music and gadget from Canada’s artists. When I arrived I was first attracted by the Distillery District’s red brick buildings, since few cities can preserve the old in downtown and transform it into an art venue that filled with designers’ boutiques and unique shops. No doubt that has become one of Toronto’s hottest tourist attractions.
people thronged in the festival
Walking in the pedestrian-only area, every lane was crowded with artists, excellent artworks, visitors, also art lovers and potential buyers. Flowers and greenery added brilliance to the festive atmosphere, making you feel delightful wandering along each art tent. Live music performance was hidden in any corner for you to discover. All the artworks were very creative and interesting; at the same time artists were also there to answer questions or finish their work on site, so that they can get instant feedback and network with potential customers. I also observed that the artworks were priced and sold, which means the artists can seize this opportunity to not only present their creations but also expand their market network. What a successful event, combined with historic venue and amazing artwork as well as art exhibition and market.
artworks made of waste materials
sculptures, the artist still working on another one
live music performance outside the bar
I am keen on different art festivals and exhibitions, especially that with unique cultural background. As a diversified country, different cultures are flourishing here in Canada. The Art Festival in Distillery broadened my horizons in this field and assured me of my choice in EVM program. A brilliant start for my new life and career here in Toronto.
Before I came to Canada, I had been sick of my previous job though everybody thought it was a promising one-high income, relaxing environment and lovely colleagues. However, I was losing passion on it and everything moved in the opposite direction. It’s the first time I felt lost about my future, and for sure I wanted to change a more creative job, exactly a career that I can enjoy and dedicate myself to. Immigrating to Canada is a critical turning point in my life though things have never been easy to start a whole new life in an unfamiliar country, especially in such non-native environment, but it really gives me a chance and courage to restart myself.
During my past job, I had chance to assist marketing department to organize different education and immigration expos, which made me feel satisfied when the events were well organized and successfully appealing to customers. By doing a lot of research and comparison, I chose Seneca because of its diversity and partnerships with industry leaders, giving us more interaction with potential employers and practical hands-on experience. But the most attraction was I found my career inside-Event Marketing, a field that I tried to engage but failed due to my lack of experience and background, particularly it is specialized in sports, entertainment and arts. I like traveling, music and visiting arts exhibitions, and always dream of being involved in these events planning. I followed a weibo (a social media similar to twitter in China) called Canadian Life Express and found there are many kinds of festival on arts, culture and music held across Canada every month. Since Canada is a multi-cultural country that my dream job is to be a cultural event organizer, promoting different countries’ music, arts and cultures in this melting pot.
Indeed I have high hope for the EVM program and the orientation week performance actually exceeded my expectation as well as ascertained my confidence in Seneca’s study. I never thought that we would go directly meet our potential employers and share their successful experience at the very beginning. I really appreciate this practice-oriented course, which brings us more into the actual circumstances and build up our social network in advance. I am always prepared for all challenges, though I know there must be more difficulties ahead. I hope I can arm myself with knowledge and practice through this program and find a relevant job to start my new career.
lovely class photo by Chris Bacchus